A shared strategy to transform Athlon S. Koop.

THE CHALLENGE

Athlon S. Koop. launched a strategic reflection process to review its positioning, align itself with sector trends and define the organisation’s future direction. The challenge was to create a working environment where all cooperative members could question, learn and offer a critical perspective on the present and the challenges of the coming years. It was also necessary to ensure that the strategy was not an external document, but a reflection developed from within the organisation. The aim was to facilitate a participatory, thought-provoking and useful process that would strengthen internal learning and translate it into shared priorities.

THE SOLUTION

Itik Consultoria led and guided Athlon S. Koop.’s strategic planning process using a reflective, participatory methodology focused on collaborative learning. The project combined self-assessment exercises, activities to deepen understanding of the sector, internal debates, group working sessions and visits to leading organisations nationally and internationally. A collaborative cloud workspace was also set up, where more than 120 articles on business and sports trends were shared and 8 discussion strands were launched. Through more than 20 working sessions, the team developed a tailored strategy that it shared and embraced, aligned with the organisation’s reality and changes in the market.